Description
Summary
An exciting opportunity for an Marketing Manager to join a successful, global B2B publisher and global events organiser. The role offers the possibility to be either office-based in Bath, UK or remotely based.
The Company
The company has a strong shared sense of purpose, fuelled by expert and motivated staff who want to make a difference with their work. They are looking for an individual with drive, enthusiasm and passion. In return, you will find this company a stimulating place to work and progress your career.
Pros
- Fast-growing B2B professional intelligence and global events provider
- A dynamic, friendly team based in heart of Bath (interim working from home due to COVID-19)
- Reporting to the head of marketing and taking responsibility for marketing a global and world leading portfolio of events along with additional membership campaigns and projects
- Working across different departments including events, editorial, sales and customer success
- Build your marketing skills and knowledge of related systems and processes from an experienced and successful marketing team
- Working as part of a marketing team of 8 people, opportunities to develop and take on interesting projects
- Strong company purpose to help and enable businesses to create safer products
Job functions and responsibilities
- Managing a small events marketing team to run multi-channel marketing campaigns for conferences, training, eLearning and webinars to achieve revenue targets
- Planning and reviewing the events marketing strategy and taking a proactive role in improving campaigns and identifying new opportunities such as special offers, new channels, audiences and segments
- Contributing to weekly events marketing meetings and providing input and direction where required for the marketing and events teams
- Copywriting, editing and proof-reading email campaigns, landing pages, brochures, social media etc. for final sign off
- KPIs, reporting and analysis, and identifying when changes / improvements are needed
- Managing and working on additional marketing campaigns and projects around Chemical Watch membership, reports and guides, advertising and sponsorship
- Line management of the marketing assistant and marketing executive within the team
- Participating on other marketing projects including lead gen, nurturing and managing the qualification (MQL) process
- Overseeing design, production and delivery of promotional materials
- Delivering product demonstrations via webinar and occasionally at in-person events
- Staying up to date on latest marketing techniques and trends
Skills and experience
- At least 3 years’ demonstrable events marketing experience working in a similar role within a digital marketing team preferably supported by a relevant degree or diploma
- Strong experience in email marketing plus familiarity with other marketing channels including social media, content marketing, webinars, PPC, SEO, conferences and partnerships
- Excellent copywriting and proofreading skills, and high attention to detail
- Practical experience using CRM, CMS and marketing systems (email, automation, data)
- Strong communication and teamwork skills
- Line management experience
- Good organisation and planning skills
- Ability to pick up and work with technical subject matter
- Interest in circular economy and sustainability a bonus
Benefits and package
Competitive salary, 25 days annual holiday, 9-5 (or 8-4) working hours, casual dress code, strong corporate culture with passion for sustainable living and working. The role is to start from Feb onwards (approx) for 9 months. 4 days a week considered.
Contract length: 9 months