Marketing Manager -B2B Events (Maternity)

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Marketing Manager -B2B Events (Maternity)

Competitive DOE
Bath or remote, United Kingdom
Job Type



An exciting opportunity for an Marketing Manager to join a successful, global B2B publisher and global events organiser. The role offers the possibility to be either office-based in Bath, UK or remotely based.

The Company

The company has a strong shared sense of purpose, fuelled by expert and motivated staff who want to make a difference with their work. They are looking for an individual with drive, enthusiasm and passion. In return, you will find this company a stimulating place to work and progress your career.


  • Fast-growing B2B professional intelligence and global events provider
  • A dynamic, friendly team based in heart of Bath (interim working from home due to COVID-19)
  • Reporting to the head of marketing and taking responsibility for marketing a global and world leading portfolio of events along with additional membership campaigns and projects
  • Working across different departments including events, editorial, sales and customer success
  • Build your marketing skills and knowledge of related systems and processes from an experienced and successful marketing team
  • Working as part of a marketing team of 8 people, opportunities to develop and take on interesting projects
  • Strong company purpose to help and enable businesses to create safer products

Job functions and responsibilities

  • Managing a small events marketing team to run multi-channel marketing campaigns for conferences, training, eLearning and webinars to achieve revenue targets
  • Planning and reviewing the events marketing strategy and taking a proactive role in improving campaigns and identifying new opportunities such as special offers, new channels, audiences and segments
  • Contributing to weekly events marketing meetings and providing input and direction where required for the marketing and events teams
  • Copywriting, editing and proof-reading email campaigns, landing pages, brochures, social media etc. for final sign off
  • KPIs, reporting and analysis, and identifying when changes / improvements are needed
  • Managing and working on additional marketing campaigns and projects around Chemical Watch membership, reports and guides, advertising and sponsorship
  • Line management of the marketing assistant and marketing executive within the team
  • Participating on other marketing projects including lead gen, nurturing and managing the qualification (MQL) process
  • Overseeing design, production and delivery of promotional materials
  • Delivering product demonstrations via webinar and occasionally at in-person events
  • Staying up to date on latest marketing techniques and trends

Skills and experience

  • At least 3 years’ demonstrable events marketing experience working in a similar role within a digital marketing team preferably supported by a relevant degree or diploma
  • Strong experience in email marketing plus familiarity with other marketing channels including social media, content marketing, webinars, PPC, SEO, conferences and partnerships
  • Excellent copywriting and proofreading skills, and high attention to detail
  • Practical experience using CRM, CMS and marketing systems (email, automation, data)
  • Strong communication and teamwork skills
  • Line management experience
  • Good organisation and planning skills
  • Ability to pick up and work with technical subject matter
  • Interest in circular economy and sustainability a bonus

Benefits and package

Competitive salary, 25 days annual holiday, 9-5 (or 8-4) working hours, casual dress code, strong corporate culture with passion for sustainable living and working. The role is to start from Feb onwards (approx) for 9 months. 4 days a week considered.


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