Marketing Manager – also consider Marketing Exec ready to step up

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Marketing Manager – also consider Marketing Exec ready to step up

Competitive DOE
Published
27/05/2021
Location
Bath, United Kingdom
Category
Job Type

Description

An exciting opportunity for an ambitious marketer to join a successful, growing, B2B company. The role is office-based in Bath, UK.

They are looking for an individual with drive, enthusiasm and passion to join the team and in return, you will find this company a stimulating place to work and progress your career.

Pros

  • Fast-growing B2B company
  • A dynamic, friendly team based in the heart of Bath
  • Newly created role reporting to the head of marketing and taking lead responsibility for marketing and growing their core membership/subscription services.
  • Working across different departments including sales, events, editorial and research.
  • Working as part of a marketing team of 10 people, opportunities to develop and take on key responsibilities.

Job functions and responsibilities

  • Leading the marketing strategy for membership services and running multi-channel marketing campaigns to achieve revenue targets.
  • Taking a proactive role in improving campaigns and identifying new opportunities such as new channels, audiences and segments with a focus on lead gen and nurturing.
  • Development of core marketing and sales collaterals, translating service features into valuable customer benefits, including emails, landing pages, brochures, social media posts. Overseeing design, production and delivery of promotional materials.
  • Working closely with content marketing and events marketing functions to maximise awareness and engagement in new and existing contacts.
  • Managing and working on additional marketing campaigns and projects around the company including branding, reports and guides, advertising and sponsorship.
  • Delivering product demonstrations via webinar and occasionally at in-person events.

Skills and experience

  • At least 5 years’ demonstrable events marketing experience working in a similar role within a digital marketing team preferably within B2B and supported by a relevant degree or diploma (not essential)
  • Strong experience in digital marketing especially email marketing plus solid experience with other marketing channels including social media, content marketing, webinars, PPC, SEO, conferences and partnerships.
  • Excellent copywriting and proofreading skills, and high attention to detail.
  • Practical experience using CRM, CMS and marketing systems (email, automation, data).
  • Strong communication and teamwork skills.
  • Good organisation and planning skills.
  • Ability to pick up and work with technical subject matter

Interest in circular economy and sustainability is a bonus and their perfect candidate will have subscriptions/membership marketing experience, ideally coming from B2B and account-focused businesses but this is a nice to have and not vital by any means.

Content marketing and multichannel marketing experience is essential.

Benefits and package

Competitive salary, 25 days annual holiday, 9-5 (or 8-4) working hours, casual dress code, strong corporate culture with passion for sustainable living and working.

Please apply with a note stating your salary requirement - this is a great role in a really interesting company so don't delay!

Apply
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